New 2021 Toyota RAV4 Prime in Hanover, MA

Starting at $38,100 1

When the current generation RAV4 Hybrid was launched in early 2019, Toyota set out to shatter the perceptions of what a hybrid vehicle is – and now we’re doing it again. Simply put, the first-ever 2021 RAV4 Prime will break ground as the most powerful RAV4 ever. This new premium, fun-to-drive RAV4 performance model with 302-combined net horsepower, advanced all-wheel drive and exclusive design features make it a cut above the rest. With an ability to do 0-60 mph in a projected 5.7 seconds, the RAV4 Prime is the quickest four-door model in the Toyota lineup.

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1 MSRP excludes the Delivery, Processing, and Handling Fee of $995 for Cars. (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.

Highlights

Feel the power

RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time

Paddle shifters

Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.

Premium front seats

RAV4 Prime’s front seats feature standard multi-stage heating to help keep the driver and front passenger feeling comfortable every day of the year. And with the driver’s seat offering 8-way power adjustment and lumbar support, and an all-new available power-adjustable front passenger seat, it’s easy to find that perfect seating position.